Media Process Outsourcing
Print and Online News Media are the most influencing service that deals with the psychological, emotional and aspirational aspect of the reader that arguably has the greatest power to influence the lives of its readers compared to any other product or service offering.
Technology has given the impulse to Media Industry to move toward a higher level of convergence. In the Globalization era the next evolutionary step is towards off-shoring the process involved to enhance operational efficiency and move towards more economical content production techniques which will further utilize the untapped potential and move towards economies of scale and scope.
Technology and Globalization have been major catalysts in the surge that the media Industry has made Boundary less. News Media (Print and Online) has global appeal and that made the production houses across international borders sell and offshore work.
Low cost, high-quality services
Offshore media outsourcing maximizes cost savings while keeping service quality high. Our News Media Professionals have the skills and experience to deliver first class media services.
eMedia360° – Tools to Automate MPO services
To cover full cycle of business and media process of Print and Online News, we use automation software solution. eSender starts capturing news & photos from root level by Mobile App or any browser, submitting those to eManager a Centralized content repository for all media channels of all the content types. That distributes to print and digital media simultaneously from the same repository with uniform workflow management. Each event and assignment are tracked by eCalendar which is a Schedule and plan for the daily and upcoming events so that no events are missed. Images are refined using eScanner to prepare images for print publications and distribute to pages. Automatic page generated & generate preview using ePagemaker from content those are sent from eManager. Those generated pages are sent to CTP for print News Paper. eArchive is used to automatically archive previous contents from eManager and ensure metadata-based sorting.
Simultaneously pages for ePaper are automatically generated from source pages like Quark/InDesign. Same pages are automatically uploaded as Text view for mobile friendly views of Online Edition. Content for Online edition is automatically uploaded to eDotCom, which can be published after moderation, editing. Complete advertisement solution including B2B and B2C along with CRM is the responsibility of eAdpro. Supply Chain of daily News Paper, Label Print, generate distribution statement is fully managed by eCirculation. Holistic view and insight from each function of News or Business can be visible on eDashboard. It provides intelligent insights for higher management to plan, decide and execute future steps. KPI for each and every human resource of the media house is captured by eWorkflow, producing integrated reports highlighting regular HR functionalities. Finance & Accounts; Integrates on Demand.